Hornbach advertising in Berlin on a large scale. , Kleinhempel GmbH

Facade poster with Aero Puro coating

For BlowUP media 2023 - Hornbach print campaign

Hornbach ensures maximum visibility with a giant poster on the facade of the Vertical Garden® in Schöneberg. With the unique combination of Greenline mesh material and air-purifying Aero Puro coating from Kleinhempel, Hornbach is making the city greener.

Client

Blowup Media

Use

Facade poster

Material

Greenline mesh & Aero Puro coating

Location

Berlin

Recycling

PVC-Free

Carbon-Neutral

Eco-Power

Heat Recovery

Aero Puro

Environmentalism

Sustainable and long-term effect through photocatalysis: the power of sunlight decomposes 85 % of the exhaust gases that land on Aero Puro coated posters. 100 m2 of coating is 100 % toxin-free and cleans the air as effectively as seven large deciduous trees.

Prevention

The transparent coating protects the poster from dirt deposits and moss thanks to its water-repellent properties. The posters have a long-lasting, freshly printed look.

Autopurification

Aero Puro ensures that the sun is able to decompose dirt particles. The coating causes raindrops to form a thin film of water on the entire poster surface. As a result, soilings are underwashed and most of the dirt is rinsed off.